News over 6 days part 1:

The News - Saturday October 2nd 2010

The Portsmouth News normaly keeps a fairly simlilar front page style from day to day. On this particular day the front page is pretty much split into four sections. At the very top of the page we have the newspapers logo with the price just tothe right and a tagline of one of the stories just above.

Next down there is a banner advertisement. On this day it is showing an image of a free insert that comes with this issue of the paper and has the words '32 pages packed full of great ideas'. The booklet is about homes and gardens and the viewer can tell this as it is printed in a large font across the middle of the paper. More space is given to this advertisement than is given to the masthead.

Below this comes the main headline of the front page. On this issue it reads 'three years jail for care home theif'. This is printed in a very large font and is acompanied with a smaller extremely brief tagline of information about what the story's content covers. This part of the page takes up the most room of any other box. This is because the main story is the main selling point of that paper so it needs to b the most eye catching element of the page. Less emphasis can be put on the title as people who buy the paper wont need to be able to identify it from a distance they will be able to spot it easily and tell it apart from others, however they will want to know what is going to be covered quickly upon first inspection of the issue.

The bottom three inches of the front page is given over to another advertising banner. This one though is given less priority as it is not for another part of the Newspaper's own product and is an external post paid for by a different business. The left column is also given over to advertising but again this is to advertise more parts of the News' own business. The top 4 inches of this column is advertising a childrens giveaway offer allowing children to win 'Ben and Holly DVDs and ponchos'. This is normaly the last thing people will look at on the page as the viewers eyes will tend to follow a Z pattern of scanning. This small banner also feautres information on the paper's sports section and gives reference for the page number to look for for the rest of the article.